Top 5 Social Media Platforms for Scottsdale Real Estate Professionals in 2025
In Scottsdale’s luxury housing market, visibility isn’t optional—it’s everything. Whether you're selling a $2M hillside estate or leasing sleek condos downtown, social media isn’t just a branding tool—it’s your front-line sales assistant.
The key? Knowing where your audience actually is—and showing up there with the right message, in the right format.
Here are the five most valuable social media platforms for real estate professionals in Scottsdale in 2025—and how each one helps drive trust, leads, and conversions.
Instagram – Still the Gold Standard for Visual Real Estate Content
In the real estate world, aesthetic is everything. And no platform showcases high-end homes quite like Instagram.
Why it works:
Visual storytelling: Carousel posts show off everything from kitchen finishes to backyard sunsets. Carousels are also making a comeback with recent algorithm updates, contributing significantly to your overall organic visibility on Instagram.
Reels and Stories: Perfect for quick home tours or agent intro videos.
Highlights: Use them for “Listings,” “Testimonials,” or “Neighborhoods.”
🔑 Pro Tip #1: Use geo-targeted hashtags like #ScottsdaleLuxuryRealEstate, #OldTownHomes, and #ParadiseValleyViews to reach hyperlocal buyers and relocating families. No need to spam your hashtags to max out the 30-hashtags limit; 3-5 hashtags is sufficient based on the current algorithm.
🔑 Pro Tip #1: Write longer, more thoughtful and informative captions that include your search keywords to gain the maximum organic exposure possible. Instagram’s current algorithm prioritizes high-quality captions.
Instagram is also where your personal brand shines. Agents who mix lifestyle content with listings build deeper relationships—before the first showing.
Facebook – For Events, Retargeting, and Local Networking
Think Facebook is outdated? Not for real estate.
It’s still a powerhouse for:
Promoting open houses and events
Running lead generation ads with targeting by ZIP code, income, or recent movers
Networking through neighborhood groups like "Scottsdale Moms" or "East Valley Entrepreneurs"
The Facebook Business Suite offers robust tools: Messenger for direct inquiries, reviews to build trust, and analytics to measure post performance.
And when paired with Instagram, Facebook retargeting lets you stay in front of visitors who already interacted with your content—boosting conversion odds.
LinkedIn – Building Credibility with High-End Buyers and Developers
If you're marketing to executives, developers, or out-of-state investors, LinkedIn is your B2B bullhorn.
On LinkedIn, it’s less about “just listed” and more about thought leadership. Scottsdale agents are using it to:
Share quarterly market insights
Announce closings with client testimonials
Connect with builders, architects, and property investors
LinkedIn posts with data-backed insights—like "Median home price shifts in North Scottsdale"—position you as a trusted resource, not just another sales rep.
YouTube – Long-Form Video Tours and Evergreen Market Positioning
YouTube is your digital showroom—open 24/7.
Why it’s essential:
High-quality property walkthroughs give out-of-town buyers a feel for space and flow.
Neighborhood spotlight videos rank well in Google (e.g., “Living in McCormick Ranch”).
SEO-friendly titles and thumbnails drive passive leads over time.
It also builds trust. When someone sees you on camera talking confidently about a listing or the market, you're no longer a stranger—you’re their future agent.
TikTok – The New Frontier for Reach and Viral Discovery
Yes, even real estate is thriving on TikTok.
The platform is perfect for:
Quick “Just Listed” videos
“3 Things Buyers Should Know About Scottsdale”
Behind-the-scenes agent content that builds personality and trust
Its algorithm favors discovery, which means a new account can still go viral—especially when using trending audio and clever hooks.
TikTok is particularly useful for reaching:
First-time buyers moving into the market
Younger audiences watching from across the country
Viewers who engage with personality-driven brands
Even luxury brokers are leaning in—because authentic content outperforms polished fluff.
Conclusion
Each platform plays a different role in the real estate funnel:
Instagram builds desire.
Facebook facilitates action.
LinkedIn cements your expertise.
YouTube showcases depth.
TikTok creates visibility and approachability.
For real estate professionals in Scottsdale, using these platforms strategically is no longer optional. It’s how you stay top of mind—and top of search.
Want to elevate your real estate brand in Scottsdale?
RKDA MEDIA crafts full-funnel social strategies that help agents, brokerages, and developers stand out in Arizona’s most competitive markets.