Top 5 Types of Video Every Scottsdale Brand Should Invest In
Why Scottsdale Brands Can’t Afford to Ignore Video
Scottsdale is booming—home to luxury retailers, fast-growing tech startups, and hospitality powerhouses that compete for attention every second. If you're marketing your business here, professional video isn't optional anymore—it's strategic. From Instagram reels to full-scale commercials, the right video content positions your brand to connect, convert, and scale.
But what kind of videos actually drive results in Scottsdale’s unique market? We’ve narrowed it down to the top five types of video every local brand should invest in, based on what works for RKDA clients across Arizona.
1. Brand Story Video: Build Trust from the First Frame
What it is: A 60–90 second video that shares your brand’s “why”—who you are, what you do, and why it matters.
Why it works in Scottsdale: In a city driven by lifestyle and personality (think Old Town boutiques or North Scottsdale real estate), your story is your edge. Scottsdale audiences are savvy—they want to buy from brands they connect with.
Tip: Film locally to show off your workspace, city views, or client interactions. Authenticity performs best here.
2. Product or Service Explainer Video
What it is: A clear, concise walkthrough of what you offer and how it solves your customer’s problem.
Why it works in Scottsdale: Whether it’s a wellness brand or software company, Scottsdale’s competitive industries need to communicate quickly. A 60-second explainer increases conversions by answering questions upfront.
Pro Insight: Use animation or motion graphics to clarify complex ideas—or film with natural desert lighting for a high-end look.
3. Customer Testimonial Video
What it is: A real client sharing their positive experience with your business—on camera.
Why it works in Scottsdale: In a market that thrives on referrals, social proof is everything. Hearing from another Scottsdale business owner or customer carries major weight.
Best Practice: Film on-site at the customer’s business or a recognizable Scottsdale location (like Kierland or the Waterfront) to boost local trust.
4. Social Media Micro-Content
What it is: Short videos (15–30 seconds) optimized for Instagram, TikTok, or YouTube Shorts.
Why it works in Scottsdale: Social media marketing is key for industries like real estate, retail, restaurants, and wellness. Bite-sized, scroll-stopping video content builds awareness fast.
Pro Tip: Schedule a half-day shoot focused just on social media reels—you’ll walk away with a month’s worth of content.
5. Event Recap or Highlight Reel
What it is: A sizzle reel or mini-documentary of your event, brand activation, or community initiative.
Why it works in Scottsdale: From seasonal art walks to luxury brand pop-ups, events are part of the culture here. Capture the energy and show your community impact.
Great For: Tourism brands, real estate open houses, restaurants, nonprofits, and experiential marketers.
Final Thoughts: Start with Strategy
Video content isn’t about checking a box. It's about building trust, communicating clearly, and standing out in a city full of bold brands. If you're a business in Scottsdale, investing in the right kinds of video will pay off in reach, revenue, and reputation.
Want videos that turn heads and drive conversions?
RKDA MEDIA brings Scottsdale stories to life. Let’s talk.